Amazon.com offers numerous services, among which one is the Alexa. This service basically proposes to inspect the traffic obtained by millions of websites, which comes to your site within 3 months timeframe. For this purpose, Alexa calculates every single visitor on the home page all along the day, and then gives a grade to the website based wholly on that figure. The lower graded site is considered a better classified site.
Alexa would benefit you a lot if this categorization was acquired after considering every single unique visitor coming to your site. Actually, Alexa just considers those visitors who have installed the Alexa toolbar on their browser, indicating to the point that Alexa ranking comes from an exceptionally minute visitor’s sample. The visitors themselves are not disseminated by any standard (age, location, proficiency). Everybody who needs the Alexa toolbar can obtain it, and the fallouts obtained by Alexa are merely those visitors. But we can suppose most people aware with the ABCs of SEO have Alexa toolbar installed on their computers.
Unluckily, shiny things often grab our attention, and a good categorization in Alexa is repeatedly synonym of site with plenty of visitors. That might be correct, for the reason that figures obtained by Alexa are just an example of what is happening in reality. The opposing side is though not accurate.
So we may end up our discussion by concluding that Alexa can only used as a side-strategy and it’s not beneficial much as a main SEO tool.
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