Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing. Booktopia has Cases in Marketing Management, The Ivey Casebook Series by Kenneth E. Clow. Buy a discounted Paperback of Cases in Marketing. Buy Cases in Marketing Management (The Ivey Casebook Series) at Staples’ low price, or read our customer reviews to learn more now.
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Skip to main content. The listing you’re looking for has ended. Apr 30, Sell one like this. Cases in Marketing Management by Donald E. Clow Paperback, About this product.
About this product Description Description. Due to their popularity in more than managemet countries, approximately new cases are added to the Ivey School of Business library each year. These affordable collections will t only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well.
Cases in Marketing Management by Donald E. Baack, Kenneth E. Clow (Paperback, 2011)
Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look managdment the complex issues that marketing managers and professionals deal with on a regular basis.
Key Features Presents real-world cases related to marketing management: Cases illustrate the complex nature of marketing management in organizations from around the world. The majority of the included cases are from andand all of the cases were published or updated afterproviding mangement with an up-to-date look at the companies and issues presented.
Cases let students grapple with actual decisions that real-world managers have faced.
Cases in Marketing Management – Google Books
Offers much more than a packet of cases: The editors provide marketiing of concepts, helpful discussion questions, and readings for each chapter. He obtained his PhD from the University of Arkansas in Clow has published over articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management.
Baack received his Ph. His primary area of study was Organization and Management Theory.
Cases in Marketing Management by Donald E. Baack, Kenneth E. Clow (Paperback, ) | eBay
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