6 Jean Jacques Rousseau, Toplum Sözleşmesi ya da Siyasi Hukuk İlkeleri, çev. .. garan- tisi olduğunu görmekte ve “yükselen burjuvazinin” ve “toplumsal eşitsizliğin” 52 Cemal Bali Akal, Modern Düşüncenin Doğuşu: İspanyol Altın Çağı, güvenlik dışılaştırma, pazarlama ve ekonomik güvenlik; piyasa hiyerarşisinin. LOJ , PRINCIPLES OF MARKETING, COMPULSORY, 3, 0, 0, 4 Cemal Yükselen, Pazarlama-Ilkeler, Yönetim, Örnek Olaylar, Detay Yayıncılık, Ankara. Classified ads of new Marketing books and Information & Reference Books books are on with cheap prices Dr. Cemal YÜKSELEN (Kargo Dahil) # Pazarlama İlkeler ve Yönetim- Zafer Erdoğan # .
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COURSE UNIT TITLE
Weekly Detailed Cemall Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Explaining the research process by marketing communication research models. Offered to Logistics Programme.
Defining the research process by marketing communication research models. Work Placement s None. Understanding the importance of research, marketing research and marketing communication research. Defining the method of interview in marketing communication research. Course Policies and Rules To be announced.
Dokuz Eylül University Information Package / Courses Catalog
Explaining the importance of defining the data correctly in the research process. Understanding and being able to use the models and processes of marketing communication research. Prerequisites and Co-requisites None. Assessment Criteria To be announced.
Defining; marketing research, marketing information systems, marketing communications. Lectures and presentation of student assignments.
Explaining the terms; data, information, primary and secondary sources. Language of Instruction Turkish. Recomended Optional Programme Components None. Mode of Delivery Face -to- Face.
Term or Year Learning Activities. Understanding and being able to use qualitative and quantitative research, positivism and post-positivism. To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.
Introduction to marketing communication research methods and teach the students how these will be used in the business world. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.
Contact Details for the Lecturer s suhal. Transfering the use of data, information and knowledge in research. Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research. Explaining the concept of research and defining its importance in the field of marketing communications.
Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Office Hours To be announced. The course consists of the following topics: Offered By Logistics Programme.
Within the context of this course, students paazrlama expected to actively pazarlqma in class discussions on especially international e-marketing strategies with their advantages and disadvantages. Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.