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Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. Crystallizing Public Opinion is a book written by Edward Bernays and published in . Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations; New York: Crown, ; ISBN ; pp. 96– CRYSTALLIZING. PUBLIC OPINION by. EDWARD L. BERNAYS. Counsel on Public Relations. Former Lecturer on Public Relations. andAdjunct Professor.

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The NELA, now the Edison Electric Insti- tute, after having been attacked for its propa- ganda, limited itself to facts and figures about the industry to reflect important public acceptance of electricity.

He will not go very far before taking refuge in the excuse that the language of craftsmen is unintelligible to those untutored in the craft. Emphasizing changing external conditions, such as new technology, is also effective. To present a graphic picture of the affection which the national elements here had for the Belgian monarch, a performance was staged at the Metropolitan Opera House in New York City, at which the many nationalist groups were represented and gave voice to their ap- proval.

News- papers came to assume a dominant role in legisla- l.bernayd deliberations, and strong newspaper connec- tions were essential to political leaders. Public opinion is the aggre- gate result of individual opinions — now uniform, now conflicting — of the men and women who make up society or any group of society. He points out the legal basis for the right to criticize plays and novels. Roger Babson put it correctly when he said, “War taught us the power of propaganda.

Exploitation went on without inter- ference by Government. The New York Times printed some time ago an address by the governor of Nebraska, in which he told a group l.nernays advertising men that pub- licity had made Puublic prosper. Especially significant is the tend- ency of races to maintain religious beliefs and customs long after these have lost their meaning.


In the Western part of Greece, a struggle for political independence took place.

This is done by using established communication media opinioj communicate the right facts at the right time. A leading artist was interested in the subject and undertook a survey puublic the club women leaders of the country. He examined American literature— books, magazines, newspapers, and classified attacks made on New York and New York citizens.

Renaissance leaders paid close attention to the -public point of view. Independent counseling firms have proliferated during this period, centering in New York, Washington, Chi- cago and Los Angeles, The profession’s literature grows apace. A recent survey of twenty-five public relations leaders in the United States and other countries, by the Public Relations Bluebook indicates some of these variations. It is a cdystallizing based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity.

Official publications de- signed to be passed around among small groups of public servants expanded into a daily newspaper, The Acta Diurna.

Crystallizing Public Opinion

Hoover, according to the dispatch, anticipates from widespread, accurate and informative pub- licity- about the industry itself, are the stimulation of industrial consumers to more regular demands, the ability to forecast more reliably the volume of demand, the ability of the consumer to “form some judgment as to the prices he should pay for coal,” and the tendency to hold down over- expansion in the edwxrd by publication of the ratio of production to capacity.

The print i’m reading has tons of typos and run on sentences. Would recommend to anyone, including his later work Propaganda. People were so positive that they burned people whom they suspected of witch- craft; To-day there is an equal number of peo- ple who believe just” as firmly, brie way or the other, about spiritualism and spirits.

Crystallizing Public Opinion – Wikipedia

Lincoln expressed his concept of the vital nature of these activities when he said, “In this and like communi- ties public sentiment is everything. When this uniformity accords with our own beliefs we call it an ex- pression of the public conscience. Thus, while an important humanitarian project was being materially assisted, the magazine In ques.


The lecture platform resounded to Lithuania’s appeal. This association began with the simple commercial ambition of acquainting the public with “the value of jewelry merchandise for gift purposes” l.bernats now it finds itself engaged in eliminating from the public mind in general, and from the minds edwaard legislators in par- ticular, the impression that “the jewelry business is absolutely useless and that any money spent in a jewelry store is thrown away.

His contract was about to expire. In the Revolution developed the first ministry of propaganda, called Bureau d’Esprit. They formed a third party which nominated presidential and vice presidential candidates and denounced the war. Public opinion became more powerful.

Of course, the public relations counsel employs all those practical means of gauging the public mind -which modern advertising has developed edwarx uses. The strong tendency towards that religious ra- tionalism which centuries later was called secular- ism, at a very early stage l.bernayss Greek civilization produced a sceptical attitude towards the pro- nouncement of seers.

Others, no better informed, con- sider mediums divinely inspired. Rumor es, vox populi, res publicae, are words that indicate the importance of the public in the deci- sions made by Roman leaders.

English public opinion was influenced in favor of the Colonists by the eloquent speeches of Edmund Burke and the elder Pitt Earl of Chathamand the writings of such men as Richard Price. When Solon read his elegy “Salamis,” the Athenians, inspired by the reading, were fired to win back the island of that name from the Megarians.